TH/D/ELIGHT

INAUGURAL 2023 COLLECTION

“TH/D/ELIGHT”, the collection’s title, comes from the homophone wordplay of the word “The Light” and “Delight”. The title precisely captures the two meanings of the collection and has a perfect resonance to depict and showcase the label's first collection.

“The Light” is interpreted as a wishful hope and opportunity during the dark time of the pandemic, the time when the collection is brewed, as well as seeing the opportunity of the project as part of Jaime's long-time dream realization by stepping out from the shadow into the spotlight by launching a label under her own name.

Meanwhile, “Delight” defines something that gives great pleasure which is translated as her feeling of joy and contentment whenever she gets into the practice of creating a collection through many layers of process from exploring ideas, mapping concepts, conducting research, and executing production, down to producing the final presentation.

“The Light” and “Delight” are also translated as another wish for all pieces created in the collection can be a delight to anyone that wears and experience it as well as make their style the light of their persona.